SonShine Roofing – Sarasota, FL, USA

I got my start in marketing at SonShine Roofing, stepping into a wide-ranging role that covered website development, SEO, branding, copywriting, ad strategy, social media, email marketing, analytics, video editing, and workflow automation. If it touched marketing or operations, I was involved.

With no formal background in marketing or computer science, I dove in headfirst — teaching myself full-stack web development, SEO best practices, and automation tools through long nights of research and hands-on experimentation.

Founded in 1987, the company has a reputation for integrity, exceptional customer service, and treating employees well — all crew members are W-2 employees, and crew leaders are among the highest-paid staff in the company. Being part of that legacy while building my own professional foundation has been both challenging and deeply rewarding.

Key Achievements

Brand & Digital Asset Management – Established consistent brand voice, design standards, and multi-platform marketing strategy for web, email, and social media.

Website Overhaul & Performance Boost – Rebuilt and optimized the company website, implementing a headless WordPress + custom frontend architecture plan, massively improving Core Web Vitals and streamlining backend processes.

SEO Strategy & Content Development – Created and optimized website content with both internal and external linking, backlinks, keyword targeting, and meta data improvements, all leading to higher search relevance and authority.

Structured Data Implementation – Deployed advanced schema markup that dynamically adapts to structured website content for roofing projects, videos, customer reviews, FAQ, and other datasets, enhancing SERP presence and click-through rates.

Review Integration – Automated pulling and displaying of Google reviews using the Places API, creating trust signals for potential customers.

Video Library Build – Developed an interactive video library with AJAX-based filtering, infinite scroll, and modal playback to showcase roofing projects and company media.

Roofing Glossary Build – Developed an interactive roofing glossary with AJAX-based filtering and automatic dataSet schema generation that features 200+ terms.

Project Gallery Build – Developed an interactive roofing project gallery with AJAX-based filtering that allows customers to reference our massive database of projects.

Automation & Workflow Efficiency – Built Zapier and script-based workflows to streamline tasks such as review-driven social posts, lead tracking, and content publishing.